How to Achieve Product-Market Fit with Dan Olsen

Everyone working on a product is trying to achieve the same goal: product-market fit. Although product-market fit is an important concept, it is not well defined and remains elusive for many product teams.

In this workshop, product management expert Dan Olsen will teach you a simple but effective process for achieving product-market fit. He will share the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan will also explain the Lean Product Process, a 6-step methodology that guides you through how to:

1. Determine your target customer

2. Identify underserved customer needs

3. Define your value proposition

4. Specify your MVP feature set

5. Create your MVP prototype

6. Test your MVP with customers

This highly interactive working session will be filled with real-world examples, group exercises, and a comprehensive case study. You’ll leave this workshop with pragmatic advice and tools you can put to work the next day.

About Dan

Dan Olsen is a product management consultant, trainer, and author. Dan wrote the bestseller The Lean Product Playbook, a practical guide for how to achieve product-market fit. At Olsen Solutions, he works with companies to build great products and strong product teams. His clients include Facebook, Box, PayPal, Walmart, Medallia, and One Medical Group. Prior to consulting, Dan was a product leader at Intuit. Dan also founded the Lean Product Silicon Valley community which has 8,000 members.